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    Hey Joe, the music industry is that guy on the street with a busker's hat.
    Christopher McHale
    • Jun 15
    • 4 min

    Hey Joe, the music industry is that guy on the street with a busker's hat.

    The changes in the music industry have eaten away at its core so that only a dried husk is left. What ideas can lead this important...
    28 views0 comments
    Calling Mary - a song given me by angels. (Seriously)
    Christopher McHale
    • Apr 6, 2021
    • 3 min

    Calling Mary - a song given me by angels. (Seriously)

    3am is a time onto itself. It’s spirits and deep vibrations. It’s the silence of the stars. The angels whisper at 3am. I awake, and I...
    9 views0 comments
    The Beautiful Inspiration of Form.
    Christopher McHale
    • Jan 19, 2021
    • 3 min

    The Beautiful Inspiration of Form.

    Writing formats can set your words free. I’ve written hundreds of radio ads. I can tell you 75 words is all you have for thirty seconds....
    14 views0 comments
    The Three Essentials In Every Song.
    Christopher McHale
    • Jan 5, 2021
    • 4 min

    The Three Essentials In Every Song.

    My life in song is defined over decades. The songs are milestones showing me the way back into memory.
    40 views0 comments
    Stop Reading About Writing If You Want To Become A Good Writer
    Christopher McHale
    • Jun 3, 2020
    • 2 min

    Stop Reading About Writing If You Want To Become A Good Writer

    Everyday I see posts with tips about becoming a good writer. If you read them all you’ll become is confused. And worse, your writing will...
    1 view0 comments
    Practice makes more than perfect.
    Christopher McHale
    • May 15, 2020
    • 1 min

    Practice makes more than perfect.

    I’ve always been a deadline writer, but the key to success is between the deadlines. You need to keep your pencil sharp.
    10 views0 comments
    The show must go on. But how?
    Christopher McHale
    • May 14, 2020
    • 1 min

    The show must go on. But how?

    Broadway has this nifty revenue producing trick. Take a theater that fits 900 people and put in 1200 sears. It’s like ads on cable TV....
    3 views0 comments
    Creative workers will kill for you.
    Christopher McHale
    • May 8, 2020
    • 1 min

    Creative workers will kill for you.

    Creative workers are the backbone of a massive global industry. They’re regularly exploited, abused, and discarded. They operate without...
    13 views0 comments
    Comedy Is Dangerous
    Christopher McHale
    • May 7, 2020
    • 1 min

    Comedy Is Dangerous

    I’ve always loved comedians. It’s a rare gift. When I read a truly funny script it’s like magic. Because we did so much comedy radio at...
    2 views0 comments
    I’m tired of sonic branding.
    Christopher McHale
    • Aug 25, 2019
    • 1 min

    I’m tired of sonic branding.

    I’m weary of the term ‘sonic branding.’ Don’t get me wrong. I’ve used the term for years. I’ve called myself a sonic brander. I’ve done...
    22 views0 comments
    Using color to compose music.
    Christopher McHale
    • Jun 11, 2019
    • 1 min

    Using color to compose music.

    I once had a composition teacher who asked for a score of colors. We all brought in scores with streaks of colors across the staff lines....
    9 views0 comments
    Phiri: The Lost Musical
    Christopher McHale
    • May 9, 2019
    • 4 min

    Phiri: The Lost Musical

    South Africans created theater in the face of Apartheid. At the height of the apartheid era in South Africa, a small theater company in...
    64 views0 comments
    Music Is Story
    Christopher McHale
    • May 7, 2019
    • 3 min

    Music Is Story

    You’re in a dark room. There’s nothing to see, nothing to taste, feel, touch. You’re alone with your thoughts in a vast empty space. And...
    7 views0 comments
    Video games to novels. Character is story.
    Christopher McHale
    • May 7, 2019
    • 4 min

    Video games to novels. Character is story.

    A character — a villain, a hero, a dog, an alien, a barista — is your story. The great stories come from character, not plot, not a...
    5 views0 comments
    How to write a great video game & avoid Boringville.
    Christopher McHale
    • Apr 30, 2019
    • 4 min

    How to write a great video game & avoid Boringville.

    You launch the video game with anticipation. The promise of story. The characters. The excitement. Then you get into it and wait, doesn't...
    1 view0 comments
     

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