Integrated, adaptive concepts.
Story by ear.
It's taken awhile for integrative tools to reach the development stage that makes this unique approach workable.
Branding, Film, Television, Animation, Video Games. Transmedia experiences into opera, performance art, a vibrant intersection of purpose and design.
A preeminent creative entrepreneur, McHale's ventures include Irving Place Studios, a prominent post-production mixing facility located in the heart of Manhattan. McHale-Barone Radio Production, for twenty years a premier radio creative boutique in North America, McBone Music, the iconic sonic branding company responsible for branding powerhouse campaigns including T-Mobile and Budweiser, Cox Communications & BMW, Pirate Radio & Television, North America, a global force in sonic branding and music creative, Chuggington, a worldwide children’s hit animation series currently on air in over 100 countries and translated into 40 languages, and Streamline Studios, a global leader in video game production, producers of such massive hits as Final Fantasy XV, Bioshock Infinite, Star Citizen and Street Fighter.
His award shelf includes 10 Radio Mercurys, 46 Clios, 37 London International Awards, 2 Cannes Festival Gold Lions, 6 Addys, one Communication Arts, one AICP Best in Show, an Annie nomination for Best New Children's Show.