top of page
  • Writer's pictureChristopher McHale

Silicon Valley’s Manifest Destiny is the Death of Creative Industry

The Mission

In the past two decades, the landscape of copyright law has undergone a dramatic transformation, often spearheaded by a select group of highly influential and tech-savvy individuals, commonly referred to as 'tech bros'.

These individuals, akin to an elite squad of tech bro stormtroopers in their relentless pursuit and execution, have been at the forefront of challenging and reshaping copyright norms.

Now, it seems we have reached a pivotal moment – the end game of this long-standing battle.

This critical juncture represents a culmination of years of debates, legal battles, and technological advancements that have continually pushed the boundaries of what is considered fair use and intellectual property rights in the digital age.

The Strategy

The implications of this 'end game' are vast and multifaceted. On one hand, it poses significant questions about the future of creativity, innovation, and the sharing of digital content.

On the other, it raises critical concerns about the protection of artists' rights, the control of digital media, and the potential for monopolization in the tech industry.

As we navigate through this defining era, it's crucial to consider the diverse perspectives involved – from creators and consumers to tech giants and lawmakers. The decisions made now will undoubtedly shape the digital landscape for years to come, determining how we interact with, share, and benefit from creative content in an increasingly digital world.

The Tactics

The tactics employed by these elite tech barons in their war on copyright have been multifaceted and often ethically dubious. These tactics include violating privacy concerns, misleading younger, less experienced users by framing the issue as a matter of free speech, and demonizing traditional 'gatekeepers' of content as being anti-creative. They've propagated the belief that lowering the bar for publishing will spark a renaissance of rare and unique skills.

Furthermore, their strategies have involved attacking unions that strive to ensure a living wage for creators, using AI to train on protected works while denying artists any recourse, and systematically eroding the structures of sales and royalties.

All these actions are often justified under the guise of ‘progress’, a sort of Silicon Valley Manifest Destiny but in reality, they primarily benefit a tiny group at the top.

As someone who embraced these new models 15-years-ago, I harbored suspicions due to their seemingly illogical nature. They didn't seem to offer a sustainable or fair framework for the future of creative content.

It's now clear that these models were never meant to be equitable or supportive of creators; they were tools in a broader war against copyright. We have reached a critical phase in this conflict, a phase that feels like witnessing the unimaginable: the potential death of creativity as we know it.

The End

As we stand at this watershed moment in the history of copyright and creativity, it's imperative to recognize the true nature of this battle. It's not just a fight over laws or regulations; it's a struggle for the soul of creativity itself.

The end game we are witnessing could either mark the beginning of a new era where creativity thrives in an equitable and fair digital landscape or signal the decline of artistic innovation under the weight of monopolized tech power.

The choices made today will shape the future of creative expression, and it's crucial that these decisions support a balanced, fair, and sustainable system for all creators and consumers.

If you truly believe in the future of creativity, please visit my website and subscribe. Your direct support means more to me as a working creative than a 'like' on a social media platform. Thanks.



bottom of page