Updated: May 8
Ear worms vs eye candy. Both have value. But ear worms stay with you. Sing me the Kit Kat song. How about the T-mobile ring tone?
Pop songs with big hooks last a lifetime in your memory. Just a note or two and your right back in the time you first heard the tune.
Audio branding is often overlooked. Music is the language of emotion & if you’re going to forge an immediate connection with an audience the soundtrack does the work.
Close your eyes. Can you hear the Game of Thrones theme track? 007 music? Twilight Zone hook?
Want to really connect with an audience, customers, subscribers? Make tracks.